Advertising

In Old Spices' new body wash ad campaign, the brand uses a suave, chiseled black man whose confidence in his sexuality makes him the perfect spokesman for this product (the slogan for which is simply "Smell like a man, man.")

Some of the propaganda techniques this ad uses:

+ Beautiful people ("Look at your man, now back to me...sadly, he isn't me...if he switched to Old Spice, he could smell like he's me.")
+ Glittering generalities ("Anything is possible when your man smells like old spice and not a lady,")
+ Name Calling with the repetitious accusations of the woman viewer's man smelling like a lady
+ Stereotyping by creating a man that a woman could only dream of (sexy AND ready to shower his lady in lavish gifts)
+ Disinformation ("It's an oyster with two tickets to that thing you love. Look again! The tickets are now diamonds!")